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Marketing automation sounds like a boring topic, and you’re likely to want to skip reading this post in favor of stabbing your eyes out with a fork or something like that, but we encourage you to stick around!  Its actually pretty exciting stuff and it might just help you out a ton, but deciding whether it’s right for you and which platform to choose is complicated. Let’s take a look.

What the heck is marketing automation?

Today is going to be so much fun! We were having a meeting last week when the conversation came around to awesome television commercials. Everyone had some great ones to share with some really interesting insight as to why each particular commercial works so well. When advertising is done properly, it has incredible power. We can go on journeys, we laugh, we cry, we feel motivated to do our taxes…

Here are our favorites right now along with some cool thoughts from your favorite GLAD WORKS team members!

Gina:

Last week we defined mobile optimization for you and talked about what’s involved in creating a mobile optimized website. Today, we’re going to finish up that discussion by giving you all the reasons why you should care if your site is mobile friendly or not. We grabbed a couple of screenshots for you to illustrate what we mean, and we gathered a few statistics to put some real numbers out there.  By the end of this post, you’ll be calling us. Operators are standing by!

Prettyful pictures (and some not so prettyful pictures…)

Having a mobile friendly website is one of the most important things you can do for your business. An increasing number of your customers are accessing your website from a mobile device. If you don’t provide a satisfying user experience, your business could dry up. It’s a harsh reality many businesses are facing right now, but trust us when we tell you, there’s no way out of this one!  So, let us school you on the ways of the mobile optimized website. You can’t afford to miss this post.

What is a mobile optimized website?

Today we have a special treat for you!  We’ve given you a glimpse into the lives of a graphic designer, a copywriter and a web developer, but today we bring you a glimpse into the life of a creative director.