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American Horror Story is an anthology TV series that explores life in different types of “haunted houses” in American culture. The first season took place in a home with a dark history, the next season in an insane asylum and now, in the third season, it’s in a witch coven in New Orleans.

It might seem like an easy task to create a video to put on YouTube, but they take quite a bit of planning and even some trial and error in order to make them flow naturally and get a point across. Sadly, so many videos out there leave something to be desired because the planning time just wasn’t there before the camera started rolling. In an effort to rid the world of unfortunate videos, we’ve put together this list of tips for making a great one.

Get ready for your close up!

Create a storyboard

From corporate and product brands to personal ones, branding has a huge impact on consumer purchasing decisions. But what many business owners don’t realize is that you yourself are a brand—it’s not just your business and your products that you’re selling. It’s you. Today we’re going to focus on how to create your own personal brand to help strengthen and solidify what you’ve already created for your business.

 What faces do you want to show the world, GLAD WORKS friends?

Find examples

Email marketing is a hot topic right now. You may see articles about it all over the place in your travels around the Internet, but is it something you should consider? 

Absolutely! 

Any business can benefit from a great email marketing plan. Email marketing enriches business communications, targets key markets and is a cost-effective and paperless way to get in touch with your customers. Today we’re going to spend some time talking about what email marketing is and describe the differences between HTML emails and plain text emails.

Let’s dig in!

What is email marketing?

Last week we talked about what email marketing is and what it can do for you. We also explained the differences and benefits of plain text emails and HTML emails. This week, for those of you who are already doing some email marketing, we’ve got a few resolutions for you to think about in the New Year. Let’s rock it hardcore in 2014!

(The good thing about these resolutions is that they’re a lot easier to keep than that one you made about cutting back on chocolate…)

1) Find out who is reading your emails