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"Helping to end world hunger."

It's a tall order. Many of us have poured pennies into those little UNICEF collection boxes, or collected soda can tabs, or sponsored friends in walk events. All with the goal of ending world hunger.

But how much does that actually cost? Is it even achievable?

According to United Nations' estimates, "the cost to end world hunger completely, along with diseases related to hunger and poverty, is about $195 billion a year."

So how are we, with our little boxes of coins, bags of soda tabs and $10 pledges going to make a dent in a problem of that size?

In some form or other, guerilla marketing has been with us for a long time. Theater posters plastered on construction barriers... companies paying people to have logos tattooed on their bodies... messages scrolling on the Good Year blimp... all are powerful examples of how it can work well.

Guerilla marketing is defined as "an unconventional system of promotions on a very low budget ... relying on time, energy and imagination instead of big marketing budgets." And these low-key, grassroots ideas are often some of the most effective marketing tools around.

Every day, we're surrounded by these subtle, "here I am" promotions: