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So the Ice Bucket Challenge has lasted WAY longer than anyone could have ever predicted, yes?  Just when you think it's over, there's two, three, four more popping up in your newsfeed on the daily. Some people are all over it, but some are annoyed by it. Whatever side of the fence you may fall on, there's no denying that for marketers, it's a bit of a phenomenon and something we can all learn from. As a result of the campaign, ALSA has experienced an 800% rise in donations. We need to listen to what this thing is telling us because,whoa.

1) Make it easy and fun

You've been hearing Search Engine Optimization (SEO) this and SEO that for ages. It used to be that you could just have a popular website by having good content and keywords that would get you some good search engine results. But that's not good enough anymore. Those things are still absolutely important, but you've got to start taking a look at how social media sites can help you. It's a whole new bag now, GLAD WORKS friends.

The good ol' days

As business owners, we know you spend a lot of time and resources planning marketing campaigns. It can be exhausting—especially if you're trying to actually run a business at the same time. But it's necessary because if you don't have a steady stream of leads coming in, your ship will sink. Today, we thought we'd give you a little inspiration to help keep some wind in your sails.

Make a video

As a business owner, your voice, your communication is the most powerful tool you have. You can close a deal, negotiate a sale and motivate your team—all with the power of communication. As an agency that's sole purpose is to help folks communicate, we fully understand how powerful it is. If good communication can do all these great things for you, poor communication can also lead you astray. So, if you're on the path to self destruction, take these helpful tips! 

Here's how to sink your ship and make sure nobody wants to talk to you ever again! 

Step 1

Last week we introduced you to Google Grants, the nonprofit edition of AdWords, which are the text ads that appear on the right of your Google search page results. If you've read last week's post, then you have already determined if your nonprofit will qualify for Google Grants or not. If you do, congrats!  That is awesome news!  Now, you just need to know how to make good use of it.

Whether you are managing your campaign yourself or are working with an agency (like GLAD WORKS, shameless plug there, sorry) there are a few tips we can share with you to make sure you get everything you can out of your account.