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It happens every day.

You're going to the dentist/supermarket/PTA meeting and you run into someone you haven't seen in years. What happens next? Recognition, check-ins on one another's families and then, the inevitable question: "So, where are you working now?"

And just like that, you're on stage and have to demonstrate that (a) you know what you do for a living; (b) you can describe it to an outsider; and most importantly (c) you can sell it to this person who may be a prospective client.

2008 has been a pivotal year in our world. Just think about it: in the course of 12 months, we've experienced the most incredible Olympics ever in China... the rebirth of Saturday Night Live with Tina Fey as Sarah Palin... a wave of Obama-mania which resulted in the first African-American president-elect in our history... and a huge economic upheaval that is {{even now}} redefining our entire economic structure.

Not only do these events impact our everyday world, but they also have huge ramifications for the digital world where we all spend so much of our time...