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Everyone approaches a task with a different set of goals in mind. It all depends on what you’re looking to accomplish over the day, week, month, or even year-long timeframe. They decide on a business model and work towards making it a reality. But what are they actually working towards? At GLAD WORKS, we found that the answer will vary depending on who you ask, and what they need at the time. There are a few staples, though, that carry over from client to client.

Even if you've never seen the AMC television show, The Walking Dead, you've at least heard of it—unless of course you've been hiding out in an RV or on an old farm for a while. We've been talking about it around the water cooler lately and discovered that even though the characters on the show are trying to survive a zombie apocalypse; there are a lot of similarities between that and being a success in business and in life. Here are our favorites.

1) Never get comfortable

Are you looking at the copy on your website, knowing it needs a refresh, but you just don't have the time or the inclination to take on that task? But you feel like you should be the one to do it. After all, it's your website and it's the world's window into your business. Nobody knows it better than you do! That's true. You are the expert, but your writer doesn't have to be an expert in your field (although he or she will be once the project is done!). Your writer can be your voice. Here's why it makes sense to get some help.

Your writer can help steer the ship

As business people, part of our job is to understand what value means to our customers. It's not about selling them great products or providing superior services. People don't want those things. What they want is the end result—what those products and services are going to get for them. This is why we have to understand the idea of value and create that for our customers. If we don't, somebody else will and we'll be left far behind!

1) Having value vs. not

How DO Passwords Get Hacked, Anyway?

The goal of a hacker is simply to get information, and unfortunately they have multiple tools at their disposal.  However, with minimal caution and an understanding of basic online security, you can rest easier knowing you’ve really made them try to see your cousin’s wedding photos.

While little can be done on the user end about massive data breaches, there is a lot of time and energy spent on scamming individuals.  Below are some common methods hackers will use to get personal logins.

Dictionary Attacks

It's that magical time of year, friends! The holiday season is in full swing and if you're an online retailer, getting your website ready for a successful buying season is imperative. Here are a few quick things to consider that can help out a lot.

1) What worked last year?

When we're not busy working, we're busy getting ready to work. That means we're busy filling our cups with steaming espresso, meticulously arranging our desks, making a huge mess of papers covered in sketches, or creating a "to do" list.

Each of us has a routine, and a few things we absolutely have to have or our workday is just going to be a giant bummer.

Here are the GLAD WORKS must haves.

Kristen:

You see our names in emails and get very official documentation, but how much do you really know about our office culture?  Not a lot. We share some things here and there on Facebook, but other than that, you don't get to see or hear too much about what the daily workings are like. As a group of creatives who are also friends and kind of like a little family, we enjoy working together. We have fun days and mini contests that help the team bond. Today, we'll share last week's fun with you.

Life can be rough sometimes, can't it?  It seems like wherever you go, there's some negativity you've got to deal with. Maybe you met a friend for lunch and all they did was complain. You received harsh criticism or lost a big client. Wherever that negativity is coming from, you've got to shake it off. We love the new Taylor Swift song because it's an anthem for getting rid of all the bad stuff so you can embrace the good.  

As a business owner, your voice, your communication is the most powerful tool you have. You can close a deal, negotiate a sale and motivate your team—all with the power of communication. As an agency that's sole purpose is to help folks communicate, we fully understand how powerful it is. If good communication can do all these great things for you, poor communication can also lead you astray. So, if you're on the path to self destruction, take these helpful tips! 

Here's how to sink your ship and make sure nobody wants to talk to you ever again! 

Step 1