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When we were approached to design a logo for Paula Abdul’s latest project called IGNITE! Spark the Moment, we were pretty stoked to help out. In fact, we were all saying “yahoo!” on the inside. We love taking part in great projects like this, so we were happy to add this feather to our cap. Today we’re going to talk about the project a bit but we’ll also talk about what got us the job. It’s a little something called “relationships.”

The Paula project

While on one of our famous walks through a nearby neighborhood admiring all the lovely gardens, we started to think about how much work and care and time it takes to grow something beautiful. Then a light bulb moment occurred: it dawned on us that gardening is a lot like running a business. And it really is when you think about it!  Just like a garden, a business requires constant attention if it’s going to be fruitful. Today we thought we’d share with you a few of our thoughts on nurturing a business for maximum blossomage! (Yeah, that’s right: we just made up a new word!  Go us!)

We recently helped out with the latest RIPTA and RIDOT campaign called “Beat Traffic, Try Transit.”  You may have seen the billboard we designed on 95 or heard the radio spot we scripted. RIPTA called us in to assist because they know that great design and well thought out messaging are seriously important when presenting new concepts to the public. So today we’re going to talk about what we did for them, but also about how super it is that they understand how to reach their audience.

The Projects

Facebook recently opened up something called Graph Search to all its users in the United States. It’s been touted as Facebook’s answer to search engines like Google and Bing, but that’s not what it is. It’s a way to search through Facebook to see what your friends are doing, what they like, etc. Even if you’re not a frequent facebooker personally, there are a few ways for you to make the most out of Graph Search for your business. Today we’re going to talk about them, but don’t worry. It’s not going to be a labor-intensive thing on your part. It’s just something to be aware of—for now at least.

What Graph Search does

Last month, Facebook announced that status updates can now include hashtags that you can click on and search for.  Of course, folks have been using hashtags in other places for ages, sticking them in their posts as a way to summarize and describe their thoughts in one or a few words.