Pantone recently announced it's launching the PANTONE Goe System, a new color matching system. According to their press release, the new orange cube contains the PANTONE GoeGuide, PANTONE GoeSticks, myPANTONE Palettes, plus the ability to travel through time.
What's growing faster than Internet ad spend (and way faster than tv, print and radio)? AdvertisingAge reports that Shopper Marketing has doubled since 2004 and is on pace foran annual growth rate of 21% through 2010, making it faster than even theInternet juggernaut (which is rising 15% annually).
This week marks the fourth annual celebration of Advertising Week in New York City, and judging by the thorough media coverage, many a reporter walked away with a free bag of conference schwag.