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Assuming you haven’t been living in a biodome for the past two years with no access to the outside world, you know that the world’s economy is going through a rough patch. Okay, maybe “rough patch” is a bit too mild…maybe it’s more like a soccer field covered in steel wool, but you know what I mean.

In fact, you probably know people who have been laid off, downsized or transitioned in some way. And of those who are still working, many are now doing jobs for two or three people (with no increase in pay) due to the aforementioned layoffs, downsizing, etc.

Have you ever a googled “customer service, recession”? If so, you know that there’s an old-fashioned truism which is getting more airtime these days…one which can have a measurable effect on your bottom line, profitability, and longevity.

What is this winning adage? Customer service matters.