Blog

At GLAD WORKS, we believe that doing business isn’t one-dimensional. You have to step outside your own area of focus at times in order to cultivate and excel within the relationships that will ultimately support your business success. That’s why we make it our business to know our client’s business. We invest time to understand their industry so that we can gain insight into their daily challenges as well as the ones they face in the future. This is how we make customers happy and create lasting relationships.

This is how we become an extension of your internal team.

If you’re anything like us, you could sit for hours watching funny TV commercials or talking about your favorite fun taglines. Everyone loves to laugh, so naturally there are lots of advantages to using humor in marketing. For example, humor creates connections between people, makes things more memorable and establishes rapport. But for all the good things humor brings with it, it can also create confusion, offend and polarize. So, how do you know if using humor is the right choice for your marketing?

Let’s take a look!

When to consider using humor

Your customers are telling you a lot without ever saying a word!  Our bodies communicate volumes, and being able to read what a customer’s eyes, gestures, posture and feet (yes, feet!) are telling you can help you turn a potentially disinterested customer into an interested and engaged one.  Here are some things you need to look for.

The eyes are the windows to the soul

Happy February, GLAD WORKS friends! How many of you have kept your new year’s resolutions so far?  Have you been going to the gym consistently?  And, how are your business marketing resolutions going? Still keeping up with those too?  If so, good for you!  But just keeping up with it is only half the battle. Are you getting all that you possibly can out of your efforts?  

Let’s take a look!

1) Be consistent

Many people come to us with content already written and ask us to spiff it up a bit. We’re always more than happy to do that, and it brings our copywriter great joy to take something that’s “ok” to begin with and make it into something super. We’re glad that so many of our clients appreciate how important it is to have tight, concise and persuasive content. Today we thought we’d focus on some of the different things that go into a copyediting job.

It’s way more than just giving things a little tszuj!