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In case you haven't noticed, things are changing quickly in the world of technology. The number and variety of mobile devices is exploding and they are able to collect mind-boggling levels of data as more consumers connect their physical bodies to electronic devices known as "wearables."  We're also seeing a huge increase in "smart" homes that are connected with heat, air conditioning, refrigeration and lights. But what does all of this connectivity mean for marketers and advertisers in the not-so-distant future? 

A ton.

Many of our clients ask us for advice about how to handle their social media. It seems that the landscape is forever changing and people are trying to figure out where they should be, how much time they should be spending, what they should be spending it on, and how they can best measure their success. Social Media Examiner has recently released its annual Social Media Marketing Industry Report, which is a survey of over 2,800 marketers. Today, we’re going to pull some highlights out for you.

As you know, Adam is a featured blogger over at iPhone Life. As an all-things-Apple guru, he gets to test out and review truck loads of gadgets and even more apps. But Adam is not the only one here who gets ears deep into them!  We design apps at GLAD WORKS and so we are always looking at the design and functionality of the various apps that are out there on iTunes right now. We are well versed in the ways of the app, so you know if one of us likes a certain one, it’s gonna be a winner.

Read on and you just might find your new favorite among them!

We have done posts in the past listing traditional marketing methods that still get great results. Direct mail is one of those things, and it’s a surprisingly effective way to reach customers. Today, we’re going to talk about a few tricks of the trade that you can use when writing your copy that will make for an effective piece that gets attention. Let’s make it rain all day!

 Make it easy for the reader

Last week we wrote a post about Marketing Automation. If you’re not familiar with this term yet, go back to last week and read up! Otherwise, keep going to see what the automated marketing cycle looks like and how it flows. By seeing how it works, you’ll understand how it can link all of your marketing efforts into a single process.

All set up