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Perhaps the best way to explain Social Media is to break it down a little bit.  Printed media like a newspaper is a one-way communication—you read it but you don’t tell it what you thought of the article. Maybe you call a friend and tell them about it, but you don’t sit there talking directly to your newspaper. 

If you do talk to your newspaper, we’ll just back away slowly and let you continue…

Ahem.

Last week we said that Social Media is a great way to help businesses grow by helping them get new customers, increase brand awareness, and stay connected with both customers and competitors alike.This week we'll start our discussion of each specific social media site and what each can do for your business.

Twitter is a social networking and microblogging service that allows users to answer the question, "What are you doing?" by sending short text messages, or “tweets,” of 140 characters or less. People “follow” each other and are thereby exposed to one another’s tweets.