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Outdoor media is perhaps the most original grassroots promotional tool.

Think about it: traditional outdoor media includes everything from the old Burma Shave signs to the signs for your front-yard lemonade stand or yard sale. You see outdoor advertising every day but perhaps you've thought it's not the best way to market your product or service.

That may be, but consider this: on a broader scale, outdoor media includes not only billboards but also taxi toppers, bus shelters and benches, and signage in shopping malls. And what about signage in stadiums, movie theaters and convenience stores?