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Everyone approaches a task with a different set of goals in mind. It all depends on what you’re looking to accomplish over the day, week, month, or even year-long timeframe. They decide on a business model and work towards making it a reality. But what are they actually working towards? At GLAD WORKS, we found that the answer will vary depending on who you ask, and what they need at the time. There are a few staples, though, that carry over from client to client.

The confetti’s been swept up. All that’s left of the champagne bottles are the few corks still lingering on people’s desks as souvenirs. It was a fun launch. That was months ago. Unfortunately, it’s also where the party ended. So why isn’t anyone coming to the site? The answer may be SEO…

The advertising landscape is continually changing. It isn’t enough to simply make a product that does x, y, and z, and expect it to sell. People always want more, in case you didn’t know. Buying into a product – like Apple, for example – is representative of you buying into that lifestyle. Odds are they’ll go Apple with all their other technology going forward. They’re in the Apple ecosystem, and iMessage is really hard to walk away from. If 50% is the ‘Cool Factor’ (and to be honest, that percentage is a little low) then the other half is a brand that they can trust. A brand with employees that they’ll be able to reach when something goes wrong, shows they care about them even after they made the sale.

There are a few ways to get this done, no matter where you are with your business. It’s never too late to make the shift.