Blog

Marketing automation sounds like a boring topic, and you’re likely to want to skip reading this post in favor of stabbing your eyes out with a fork or something like that, but we encourage you to stick around!  Its actually pretty exciting stuff and it might just help you out a ton, but deciding whether it’s right for you and which platform to choose is complicated. Let’s take a look.

What the heck is marketing automation?

Last week we wrote a post about Marketing Automation. If you’re not familiar with this term yet, go back to last week and read up! Otherwise, keep going to see what the automated marketing cycle looks like and how it flows. By seeing how it works, you’ll understand how it can link all of your marketing efforts into a single process.

All set up

We have done posts in the past listing traditional marketing methods that still get great results. Direct mail is one of those things, and it’s a surprisingly effective way to reach customers. Today, we’re going to talk about a few tricks of the trade that you can use when writing your copy that will make for an effective piece that gets attention. Let’s make it rain all day!

 Make it easy for the reader

As you know, Adam is a featured blogger over at iPhone Life. As an all-things-Apple guru, he gets to test out and review truck loads of gadgets and even more apps. But Adam is not the only one here who gets ears deep into them!  We design apps at GLAD WORKS and so we are always looking at the design and functionality of the various apps that are out there on iTunes right now. We are well versed in the ways of the app, so you know if one of us likes a certain one, it’s gonna be a winner.

Read on and you just might find your new favorite among them!