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After our discussion of sitemaps and wireframes from last week, we thought we should move on to talk about some of the more fun parts of a website’s anatomy and talk about navigation. Web users are very impatient, so navigation is incredibly important in helping them find what they’re looking for as quickly and easily as possible. It can actually make or break the success of your website, so it’s certainly a very big deal and something you should pay close attention to.

Still got your dissection kit from last week? 

Good!

You’re gonna need it!

Website navigation

In an effort to let you into our wild, wacky (but not too wacky), wonderful GLAD WORKS world, we’ve got a fun series for you!  Ready? 

It’s about the Anatomy of a Website. 

That’s right, GLAD WORKS friends! We’re gonna get elbow deep into the innards of a website. From the very bare bones and structures to some of the bigger parts, we’re going to explain it all. By the time you’re done reading this series, you’ll be able to dissect a website and identify all its parts and pieces. And when you come to us to design one for you, you’ll be able to talk about it like a pro.

We recently came across an article about Apple being in decline. We’ve been seeing a lot of stuff like that out there lately, and now we’re noticing that their stocks have fallen. Could these headlines have something to do with that? After the release of the iPhone 5, major newsmakers blasted the launch and implied that the disappointing features of the new iPhone implied that there was a lack of creativity and innovation at Apple.

Recently, Twitter rolled out a new effort to build up their advertising business. Now you can purchase ads that will reach users based on the keywords in their recent tweets as well as the tweets they’ve interacted with recently. Today we’re going to go into some detail about this new feature and talk about how useful it might be to you. 

In other words, we’re going to tell you why you care.

We might also talk about ice cream because it’s May now and summer is coming!

What is keyword targeting?

We know what you’re thinking GLAD WORKS friends: LinkedIn is a big snooze. But we’re here today to convince you otherwise and encourage you to go back and take a look at LinkedIn as it is today. It’s not just a place to post your resume and make connections with folks you sort of know, then nothing happens. Not anymore. It’s bringing sexy back to content marketing (for B2B especially) and you shouldn’t ignore it if you know what’s good for you!

What marketers are doing now