So, you’ve chosen your platform (iPhone for the win!) and decided how you’re going to make your money. Now comes the hard/fun part—the marketing!
Without marketing, there’s a very good chance your app is going to be doing the doggie paddle in the FAIL pool. The app marketplace is an incredibly competitive space these days and chances are, if your app isn’t in the top ten on iTunes, it’s not going to be seen by as many people as you’d like. That’s why you need to market your sweet bippy off!