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As business people, part of our job is to understand what value means to our customers. It's not about selling them great products or providing superior services. People don't want those things. What they want is the end result—what those products and services are going to get for them. This is why we have to understand the idea of value and create that for our customers. If we don't, somebody else will and we'll be left far behind!

1) Having value vs. not

Drip Marketing & Marketing Automation 

These days with so many social media outlets to use, it would seem like email campaigns are dinosaurs, but the truth is that e-mail newsletters are one of the most effective ways to build relationships with your customers and drive sales. In fact, a recent survey done by StrongView reveals that 60.66% of marketers plan to increase their email marketing budgets over the next year. That's far from being a dinosaur! Just think about your own habits and you'll know this to be true.

The Oscars have been a marvelous celebration of Hollywood's cinematic successes since 1929. With each year, the awards ceremony seems to be a bigger deal than the last and more brands are stepping forward to get a piece of the action. In the same way that the Super Bowl is as much about the commercials as it is the game, the Oscars are as much about the marketing opportunities it presents as it is about celebrating great achievements in film.

The Oscars: one giant commercial