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*This post originally appeared at iPhone Life where Adam is a featured blogger.

Ah, the Millennials. 

It's the group that marketers these days are trying to figure out how to “get.”  They’re expected to spend about $10 trillion dollars in their lifetimes, so no wonder marketers are so interested in them!

They’re a wily bunch for sure, but we can work with them. 

Check it:

Foursquare recently rolled out some pretty exciting stuff that gives business owners lots more power to communicate with their customers than ever before. So today, we’re going to talk about these changes and what they can mean for your business.  If you’re not on Foursquare yet, this just might make you want to take the plunge!

*This post originally appeared at iPhone Life where Adam is a featured blogger.

I dare you not to have that Lady Gaga song stuck in your head now!

(Sorry, I had to share it. It’s all I’ve been humming as I write this post for you guys.)

Starting in late May, Facebook rolled out a new feature called Promoted Posts. It’s a way for you to pay for an individual post to be seen in more of your fans’ news feeds, and it may be a nice little option for you to consider taking advantage of as part of your social media marketing mix.

Here’s the 411!

What is a Promoted Post, exactly?