Blog

Remember that saying, "always be kind. Everyone is fighting a hard battle."  We think it holds true in all situations in life—including business. Sometimes, conflicts arise for one reason or another and it can be challenging to spin a rough turn of events into a workable and mutually satisfying experience. When you think about it, a customer complaint is actually a marvelous opportunity to turn a previously disappointed customer into an advocate for your brand!  Here's how it's done.

You are crazy sick insane busy. And all of our posts about how to do your SEO and how to write good copy and run social media can be a little bit annoying if you’re just trying to find enough time in your day to eat lunch never mind learn new stuff, are we right?  Well, what would happen if you outsourced some of those detail-y things you’re so busy doing so you can carve out a little time to, oh, we don’t know, pay attention to your business?

 Here’s a list of 5 things you can take off your plate right now so that you can free up a little bandwidth and get down to what you set out to do.

Many business owners try to save themselves a little money by building their own website or having a friend who is “good with computers” do it for them. While some do a great job, others not so much. The difficult truth is that an effective and efficient website cannot be created in a few minutes with a few simple clicks of a mouse. Tons of thought and planning need to go into it or there are bound to be some issues going on somewhere. Today, let’s talk about five of the most common issues we see and why they need to be addressed if you want your website to shine as bright as it should.

1) No mobile optimization

At GLAD WORKS, we believe that doing business isn’t one-dimensional. You have to step outside your own area of focus at times in order to cultivate and excel within the relationships that will ultimately support your business success. That’s why we make it our business to know our client’s business. We invest time to understand their industry so that we can gain insight into their daily challenges as well as the ones they face in the future. This is how we make customers happy and create lasting relationships.

This is how we become an extension of your internal team.

Your customers are telling you a lot without ever saying a word!  Our bodies communicate volumes, and being able to read what a customer’s eyes, gestures, posture and feet (yes, feet!) are telling you can help you turn a potentially disinterested customer into an interested and engaged one.  Here are some things you need to look for.

The eyes are the windows to the soul

Many people come to us with content already written and ask us to spiff it up a bit. We’re always more than happy to do that, and it brings our copywriter great joy to take something that’s “ok” to begin with and make it into something super. We’re glad that so many of our clients appreciate how important it is to have tight, concise and persuasive content. Today we thought we’d focus on some of the different things that go into a copyediting job.

It’s way more than just giving things a little tszuj!

About Us pages are an often overlooked, but very important part of a website. It’s the place where organizations get to tell a story, explain what they stand for and talk about what makes them special. Think of it as one of many sales tools in your arsenal. So, whether you’re writing your About Us page from scratch or thinking about sprucing up your existing one, let us help you take it to a whole new level of awesome with these few tips. Don’t miss this opportunity to connect with people!

Who cares about the About Us page? 

In this world of hyper-communication through email, Facebook status updates, tweets, instant messages and texts, it’s become easy to forget how to truly communicate with people. Part of being a good communicator is having the ability to slow down, pay attention, digest and remember information, but these days it seems that most of us are just too rushed and distracted to do it properly.

American Horror Story is an anthology TV series that explores life in different types of “haunted houses” in American culture. The first season took place in a home with a dark history, the next season in an insane asylum and now, in the third season, it’s in a witch coven in New Orleans.

You are very much like us, GLAD WORKS friends. You have a business to run. You have a life outside of your business to run. You may even have a couple of kids or Chihuahuas to take care of. Maybe, if you’re like Gina, you throw in some sports training here and there just to keep things interesting and…nuts. Lots of people ask us how Gina manages to run her successful business while at the same time training hardcore for athletic competitions. Well?  She applies what keeps her in good condition at the gym to her professional life. Wanna hear about it?  Here’s how it goes…

The busy life of Gina