Blog

The advertising landscape is continually changing. It isn’t enough to simply make a product that does x, y, and z, and expect it to sell. People always want more, in case you didn’t know. Buying into a product – like Apple, for example – is representative of you buying into that lifestyle. Odds are they’ll go Apple with all their other technology going forward. They’re in the Apple ecosystem, and iMessage is really hard to walk away from. If 50% is the ‘Cool Factor’ (and to be honest, that percentage is a little low) then the other half is a brand that they can trust. A brand with employees that they’ll be able to reach when something goes wrong, shows they care about them even after they made the sale.

There are a few ways to get this done, no matter where you are with your business. It’s never too late to make the shift.

In a world where we expect things to be better, faster and more entertaining than ever, we want a lot of things to happen in a very short time frame. This is why Vine, a social media app owned by Twitter that allows users to create and share a 6 second video, is a big deal. Is it right for you? Maybe! Let's find out!

Wait, what? What's "VINE?"

It doesn't matter if you think Kim Kardashian is a frivolous cheese ball or if you worship her every breath. You cannot deny that a person with 31 million Twitter followers and 29.9 million Instagram followers has made some great moves to make hers one of the biggest social media presences out there. She even has an app that has been downloaded over 28 million times. Impressive, right? Here's how you can keep up with Kardashian.

1) Be authentic and stay true to your brand

Getting your social media content right can be a moving target. What once seemed to resonate with your audience now doesn't get a single like, comment or share. Fear not, GLAD WORKS friends. Maybe all you need to do is come up with some fresh ideas. Here's a quick list of a few things that we have found to engage an audience.

1) People dig quotes: Whether they are humorous (and of course in good taste), inspirational or motivational, they almost always get some engagement from an audience. Choose quotes that you think will resonate strongly with your audience and go for it.

You have been trying to keep up with your blog and you're doing a pretty bang up job posting it regularly. You've been humming away, brimming with great ideas for interesting content and then suddenly: you got nothing'. Oh dear. What do you do now? Fresh content is good for SEO, plus your public awaits! The adoring masses will be concerned! You'll start getting emails from people wondering if you've fallen off the planet. What's a burned out blogger to do?

Have no fear, burned out blogger!

Here are five tips to avoid the burnout and keep on rockin' in the free world.

1) Go do something else.

So the Ice Bucket Challenge has lasted WAY longer than anyone could have ever predicted, yes?  Just when you think it's over, there's two, three, four more popping up in your newsfeed on the daily. Some people are all over it, but some are annoyed by it. Whatever side of the fence you may fall on, there's no denying that for marketers, it's a bit of a phenomenon and something we can all learn from. As a result of the campaign, ALSA has experienced an 800% rise in donations. We need to listen to what this thing is telling us because,whoa.

1) Make it easy and fun

You've been hearing Search Engine Optimization (SEO) this and SEO that for ages. It used to be that you could just have a popular website by having good content and keywords that would get you some good search engine results. But that's not good enough anymore. Those things are still absolutely important, but you've got to start taking a look at how social media sites can help you. It's a whole new bag now, GLAD WORKS friends.

The good ol' days

This week, we have the second installment of last week's post about Pinterest Promoted Pins. They're not available yet, but they will be very soon. Now is a great time to start strategizing so that when they're open for business, you are ready to hit the ground running!

Why do you care about Pinterest?

It used to be that only large businesses with huge budgets were allowed to promote pins on Pinterest, but all that has changed now as the social media giant is going the way of Facebook and Twitter, and will soon be opening its doors to small and mid sized businesses who want to pay to pin. How does it all work, you ask?  Well, that's why we're here. Let's get it sorted out! 

A whole new world

Many of our clients ask us for advice about how to handle their social media. It seems that the landscape is forever changing and people are trying to figure out where they should be, how much time they should be spending, what they should be spending it on, and how they can best measure their success. Social Media Examiner has recently released its annual Social Media Marketing Industry Report, which is a survey of over 2,800 marketers. Today, we’re going to pull some highlights out for you.