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Last week we introduced you to Google Grants, the nonprofit edition of AdWords, which are the text ads that appear on the right of your Google search page results. If you've read last week's post, then you have already determined if your nonprofit will qualify for Google Grants or not. If you do, congrats!  That is awesome news!  Now, you just need to know how to make good use of it.

Whether you are managing your campaign yourself or are working with an agency (like GLAD WORKS, shameless plug there, sorry) there are a few tips we can share with you to make sure you get everything you can out of your account.

Yes, Google is taking over the world, but that doesn’t mean they don't have a heart. They have programs out there that are meant to help struggling nonprofits get their word out without having to spend any of their precious donations to do it. Today we will explain those programs, and their requirements, Hope you qualify and get to take advantage!  We'll talk about what to do with it next week. Let's just get you qualified first!

YouTube for non-profits

Today is going to be so much fun! We were having a meeting last week when the conversation came around to awesome television commercials. Everyone had some great ones to share with some really interesting insight as to why each particular commercial works so well. When advertising is done properly, it has incredible power. We can go on journeys, we laugh, we cry, we feel motivated to do our taxes…

Here are our favorites right now along with some cool thoughts from your favorite GLAD WORKS team members!

Gina:

Greetings GLAD WORKS friends!  We’ve been doing so many heavy posts about very serious things that we thought we should lighten things up a little bit. After all, it’s almost summer time and the livin’s easy! Today, we have some really fun videos for you as we’ve chosen four of our favorite viral ads to share. They all have a few things in common that we think greatly contribute to their virality. Can you guess what those elements might be?

No skipping to the end to find out the answer!

Carlsberg- Standing Up For a Friend

Recently, Twitter rolled out a new effort to build up their advertising business. Now you can purchase ads that will reach users based on the keywords in their recent tweets as well as the tweets they’ve interacted with recently. Today we’re going to go into some detail about this new feature and talk about how useful it might be to you. 

In other words, we’re going to tell you why you care.

We might also talk about ice cream because it’s May now and summer is coming!

What is keyword targeting?

So, you’ve read our post about Google AdWords and Facebook Ads and you’ve decided to go with advertising on Facebook. But now what?  They have so many products!  There are Promoted Posts, Sponsored Stories, Page Post Ads and Marketplace Ads, but what do all these things do?  It’s overwhelming!

Not to worry, GLAD WORKS friends. We can sort this out for you.

Let’s dig in and take a look at Promoted Posts and Sponsored Stories—the two things we think you’re most likely to be interested in to start out with. 

Promoted Posts

If you’re thinking about investing in some pay per click advertising, but you’re not sure if you should start with Google AdWords or Facebook Ads, then this is for you!

We can help you get it all sorted out so you’re on your way to a solid plan by the end of this blog post!

This year’s Super Bowl seems to have generated more buzz than in years past. Advertisers are coming back full force, spending upward of $4 million for a 30-second spot. That’s up 90% from a decade ago!  This year more than in years past, we noticed quite a bit of buzz building even before the Super Bowl. People are even still talking about the ads a few days later!

Advertisers seem to be raising the bar, and many people who previously did not care about the game are pulling up a chair to see the commercials (and the half time show, of course).

Have you ever seen or watched an advertisement for something and wondered, “how’d they come up with that?” Well, there’s a Sunday night reality TV show on AMC that airs right after our beloved Mad Men and it answers that very question. It’s called The Pitch and it’s our new favorite.

You know, this is going to sound a little whacky, but we have a lot of respect for Friskies as a brand. Yes, we realize they sell kitty chow, but it’s the way they do it that impresses us.