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As online search has become more efficient and effective, users are spending less time searching and more time enjoying the content they’re searching for. What does this mean to search marketers? We have to be even more creative to get and hold consumers’ attention.

A little red cross goes a long way according Johnson & Johnson. On August 8 the New Brunswick, NJ-based health care company sued the American Red Cross over copyright infringement. The case has been hitting the blogosphere hard because of its high spin potential: “Big Business Slams Pious Non-profit” vs. “Federally-funded Agency Uses Non-profit Status to Flaunt Copyright Laws.”