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If you’re like so many people we know, you started your personal Twitter and Facebook accounts before you ever thought of doing the same for your business, and now you’re in quite a pickle because you’ve got clients/customers/colleagues mixed in there with birthday wishes from your Aunt Betty and pictures of you in your Kiss cover band outfit and All Hell’s Breakin’ Loose.

We should be ashamed of ourselves for writing such a silly title!

But there it is.  It’s too late to change it now.

What the heck is a brand evangelist? 

The name sounds like it describes some sort of crazy-eyed, obsessed person, doesn’t it? It does, but honestly, this person is your company’s best friend.

Have you thought about starting a blog for your website?  Do you know how to spell the word B-L-O-G but you don’t know what to actually put in one?  Well, you’ve come to the right place because today we’re talking about branded content! 

No, silly.

We’re not talking about calamari or Buffalo wings.  While delicious, they have almost nothing to do with smart phones.

We’re talking about cell phone applications or “apps” because, well, everyone is! Apps are so popular, in fact, that on January 8th of this year, the word “app” was voted the 2010 word of the year by the American Dialect Society!  Cool, right?  The truth is that the world of mobile devices is a veritable smorgasbord of apps right now, and creating one for your business is something you might want to consider.