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Gamification is the new hotness and everyone and their nerd is talking about it!

The term “gamification” refers to the use of elements found in video games that have been translated into web design. Normally, you find gamification in customer-oriented web and mobile sites being used as a tool to get people to engage with a site and do stuff like take surveys, shop or read articles. It’s a great tool for marketers to use and it takes advantage of people’s natural desire to do fun stuff and get rewards.

Cool, right?

The Internet would be way more exciting if every website was like a game, wouldn’t it?

If you’re like many small business owners, you find yourself awake at night worrying about how to attract new business and keep your current customers coming back to you and not your competition. Well have I got a big ol’ can of Monster-B-Gone for you!  You can attack that boogieman very effectively with engagement marketing!

Why are we boring you guys with this topic?

Because if you’re thinking about having a website designed, this is definitely something you want to consider, so listen up peeps!  Plus it’s wicked cool, so there’s that too.

Before we get into telling you what responsive web design is, go here and slowly make the desktop browser thinner and wider. Do you see how the layout magically changes to fit the new width of the browser? See how you can make it really small and skinny just like the screen on a smartphone?

Ahhhh…viral ads. They’re fun, right?  Don’t you love it when you sit down to your computer to find that some lovely person has shared a gem with you?

In fact, if it’s really good, you might even share it with a bunch of people and then they do it too, and before you know it, everyone has seen the viral ad du jour.

When you see a blog post, a website, a Facebook page, or a piece of mail, what do you notice first?

Cool fonts?  Maybe.

Great copy? Probably not right away.

The pictures? You got it!