One often-overlooked element of design is color. Color has the power to influence a viewer’s perceptions in some amazing ways. Sure, a certain color might look nice, but what about the psychological impact it has on the viewer? Does a certain color make the brain happy as well as the eyes?
“Bah!” You say. “I don’t care. Yellow is my favorite color and we’re gonna use it! Yellow everything!”
But we assure you that color plays an important role in our visual perceptions. Creating the right palette that makes people react the way you want them to is part of the whole thing we do when we design stuff.